Dear Partners / Consumers,

During our 91-year history as a family business, we have experienced and Alhamdulillah managed to successfully navigate through several periods of extreme volatility. And although these lapses shall come and go, my confidence in our company and in all of you has never been greater.

We just witnessed another record – setting year, combining our unique means of customer engagement and product innovation which would not have been possible without our Bake Parlor family and its support. We are making a meaningful impact to the food industry and beyond, in Pakistan as well as communities we are serving around the world and shall continue to do so today and in the future.

Our company has weathered different kinds of storms but our brand “Bake Parlor” has never been stronger and more relevant. Our mission to create and lead breakthrough innovation in the food industry has never been more robust and our long-term commitment to delivering an elevated partner experience is unwavering. We assure you that we will continue to lead and do everything in our capacity to continue to make all our stakeholders proud of our company and all we stand for.

Today's financial market volatility combined with great political uncertainty both at home and globally, will undoubtedly have an effect on consumer behavior and attitudes. Our team recognizes this, and as it always has, remembers that our success is not an entitlement, but something we need to earn, every day. We are very sensitive to the needs and pressures our customers may be feeling, and shall do everything we can to individually and collectively exceed customer expectations and enhance their experience.

Growth plans for the future of our company are very positive. We aim to manage through today's challenging environment just as we have positively navigated through challenging moments in the past. The experience we deliver, the strength and equity of our brand, and the primary reason for our current and future success is because of all of YOU. We believe in you and have never been prouder to be serving you.

Lets grow together!

Mahmood Hasan

Managing Director
Bake Parlor
Rasul Group of Companies