Predictive AI vs Generative AI: The Differences and Applications
On one hand, AI poses a threat to the originality and authenticity of creative work and may create new forms of plagiarism, fraud and deception. On the other hand, AI offers a new way of enhancing creativity and expression Yakov Livshits that could transform the way people communicate and consume digital media. Some people are concerned about the ethics of using generative AI technologies, especially those technologies that simulate human creativity.
You’ve already achieved a milestone, but there’s still some work left for you. Here’s a step-by-step guide on implementing AI in your business smoothly. As a marketer, you need to know how to use these technologies in your campaigns.
In the 1930s and 1940s, the pioneers of computing—including theoretical mathematician Alan Turing—began working on the basic techniques for machine learning. But these techniques were limited to laboratories until the late 1970s, when scientists Yakov Livshits first developed computers powerful enough to mount them. In customer support, AI-driven chatbots and virtual assistants help businesses reduce response times and quickly deal with common customer queries, reducing the burden on staff.
This will require governance, new regulation and the participation of a wide swath of society. It’s also worth noting that generative AI capabilities will increasingly be built into the software products you likely use everyday, like Bing, Office 365, Microsoft 365 Copilot and Google Workspace. This is effectively a “free” tier, though vendors will ultimately pass on costs to customers as part of bundled incremental price increases to their products. Generative AI provides new and disruptive opportunities to increase revenue, reduce costs, improve productivity and better manage risk. In the near future, it will become a competitive advantage and differentiator.
Generative AI Models
The research project at MIT also offers a chance for readers to explore various deep fakes and attempt to detect them. One particularly salacious approach involves generating pornography that seems to include another person. These results may be used for blackmail, coercion, extortion or revenge. But it took a Yakov Livshits decade longer than the first generation of enthusiasts anticipated, during which time necessary infrastructure was built or invented and people adapted their behavior to the new medium’s possibilities. If you try to say “Hey, darling” or “Hey, cutie” or something to Pi, it will immediately push back on you.
Machine learning is the ability to train computer software to make predictions based on data. Generative AI is a type of machine learning, which, at its core, works by training software models to make predictions based on data without the need for explicit programming. As mentioned previously, Generative AI assists in automating tasks rather than manual tasks. The major takeaway of this technology marketing companies can use it to make instant images accurately that are relative to the text and get the brand hype. With guaranteed efficiency, the technology also promises improved quality. The generated audio, video, images, and text will be appealing and of high quality.
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.
This deep learning technique provided a novel approach for organizing competing neural networks to generate and then rate content variations. This inspired interest in — and fear of — how generative AI could be used to create realistic deepfakes that impersonate voices and people in videos. Generative AI can learn from existing artifacts to generate new, realistic artifacts (at scale) that reflect the characteristics of the training data but don’t repeat it. It can produce a variety of novel content, such as images, video, music, speech, text, software code and product designs.
- Algorithms can be regarded as some of the essential building blocks that make up artificial intelligence.
- Generative AI requires human oversight and is only at its best in human-AI collaborations.
- Generative AI can be fed inputs from previous versions of a product and produce several possible changes that can be considered in a new version.
The input data is processed into compressed code before the decoder gives the actual information from the input code. Neural networks, which form the basis of much of the AI and machine learning applications today, flipped the problem around. Designed to mimic how the human brain works, neural networks “learn” the rules from finding patterns in existing data sets. Developed in the 1950s and 1960s, the first neural networks were limited by a lack of computational power and small data sets.
Similarly, users can interact with generative AI through different software interfaces. This has been one of the key innovations in opening up access and driving usage of generative AI to a wider audience. Generative AI can produce outputs in the same medium in which it is prompted (e.g., text-to-text) or in a different medium from the given prompt (e.g., text-to-image or image-to-video). Popular examples of generative AI include ChatGPT, Bard, DALL-E, Midjourney, and DeepMind. It generates creative and authentic images based on textual descriptions.
So unlike conversational AI engines, their primary function is original content generation. The goal for IBM Consulting is to bring the power of foundation models to every enterprise in a frictionless hybrid-cloud environment. With more innovation in the AI space, we expect that predictive AI and generative AI will see more improvement in reducing the risk of using these technologies and improving opportunities. We will see the gap between predictive and generative AI algorithms close with more development, enabling models to easily switch between algorithms at any given time and produce the best result possible. Generating realistic content, music, video, images, etc., is achievable through generative AI to create realistic output from a given pattern of samples, making the process of creating new content easier and faster. Customer service inquiries are mostly handled using chatbots in today’s business world, unlike previously when humans were involved.
After posting a revenue increase of 38% in fiscal 2022 (which ends in April), revenue growth slowed to just 5.6% in fiscal 2023. The company recently reported flat sales for the first quarter of fiscal 2024. Major cloud service providers are investing in Nvidia’s H100 Tensor Core graphics processing units (GPUs) to expand their AI infrastructure.
I think that we are obsessed with whether you’re an optimist or whether you’re a pessimist. And from where I stand, we can very clearly see that with every step up in the scale of these large language models, they get more controllable. Suleyman is not the only one talking up a future filled with ever more autonomous software. Suleyman has put his money—which he tells me he both isn’t interested in and wants to make more of—where his mouth is. Machine learning has transformed various sectors by enabling personalized experiences, streamlining processes, and fostering ground-breaking discoveries. The generator network creates fresh data samples such as photos, messages, or even music, while the discriminator network assesses the assembled information and offers input to enhance its quality.
He says he brings many of the values that informed those efforts with him to Inflection. The difference is that now he just might be in a position to make the changes he’s always wanted to—for good or not. Suleyman has had an unshaken faith in technology as a force for good at least since we first spoke in early 2016.